MESSAGING THAT PUTS YOU BACK IN CONTROL

MESSAGING THAT PUTS YOU BACK IN CONTROLMESSAGING THAT PUTS YOU BACK IN CONTROLMESSAGING THAT PUTS YOU BACK IN CONTROL


A six-week process to reset your go-to-market narrative. 

Led by seasoned B2B marketing executives. 

MESSAGING THAT PUTS YOU BACK IN CONTROL

MESSAGING THAT PUTS YOU BACK IN CONTROLMESSAGING THAT PUTS YOU BACK IN CONTROLMESSAGING THAT PUTS YOU BACK IN CONTROL


A six-week process to reset your go-to-market narrative. 

Led by seasoned B2B marketing executives. 

Make your story authority a market moat.

“Better” features are vulnerable to someone’s next release, but higher-altitude differentiation creates sustainable advantage. We help you identify an ownable story that insulates your business from competitive erosion and the pervasive 'build-don’t-buy' sentiment that's putting revenue at risk.

WHERE WE CAN HELP

Restore your market relevance

Counter the overstated vibe coding promise

Counter the overstated vibe coding promise

The Problem: Your message is no longer landing. Either it never took hold, or a narrative that once worked now feels stale and disconnected.


The Intervention: We help you identify and correct the sources of lost signal, and launch new story pathways that will resonate with your target personas.

Counter the overstated vibe coding promise

Counter the overstated vibe coding promise

Counter the overstated vibe coding promise

The Problem: AI tools and the rise of vibe coding have made everyone a builder. This has created the illusion that every idea is instantly a product ready to deploy and scale, stalling new buying decisions (and even risking renewals).


The Intervention: We help your story convey a clear distinction between product prototypes and production-ready solutions that solve real business problems without introducing new risks. 

Modernize your GTM story

Separate from the haze of similarity

Separate from the haze of similarity

The Problem: Your AI-juiced product team is on overdrive, but your GTM story is lagging behind or confused about how to keep up. You are shipping what's next, but your GTM team is still talking about the past.


The Intervention: We help you close the gap between product innovation and market perception with a bold reintroduction to the world. Positioning that is as ambitious as the product itself and with a shelf life to build a strategy around.

Separate from the haze of similarity

Separate from the haze of similarity

Separate from the haze of similarity

The Problem: You were once the innovator, but now you’re being drowned out by claim convergence. With AI driving messaging to mass-similarity and competitors checking the same boxes, you get lost in more of the same.


The Intervention: We help you reclaim your edge. We identify the strategic "white space" that your competitors can’t or won’t claim, moving you from a sea of sameness to a category of one.

HOW WE WORK

PHASE 0: KICKOFF

PHASE 1: DISCOVERY

PHASE 1: DISCOVERY

Week 1:

Business context; goal understanding; workstream team identification; scheduling key process events.

PHASE 1: DISCOVERY

PHASE 1: DISCOVERY

PHASE 1: DISCOVERY

Weeks 1-3:

Stakeholder surveys; reading and research on your offering and customers; competitive messaging audit; demo; roadmap visibility; pricing and packaging; broad market trends.

PHASE 2: WORKSHOP

PHASE 1: DISCOVERY

PHASE 3: MESSAGING DEVELOPMENT & PRESENTATION

Week 3:

Half-day discussion facilitated by us with primary workstream participants, so we can extract key inputs that inform testable messaging hypotheses.

PHASE 3: MESSAGING DEVELOPMENT & PRESENTATION

PHASE 3: MESSAGING DEVELOPMENT & PRESENTATION

PHASE 3: MESSAGING DEVELOPMENT & PRESENTATION

Weeks 4-6:

Three iterations for feedback: (1) a directional concept; (2) first messaging version buildout; (3) refinement of messaging guide. Packaging and presentation for team consumption.

OPTIONAL: ROLLOUT KICKOFF

PHASE 3: MESSAGING DEVELOPMENT & PRESENTATION

OPTIONAL: ROLLOUT KICKOFF

Week 6+:

Presentation to your all-hands team. Plus, a guide and roadmap to assist you with planning the rollout and activation of the new messaging.

SEASONED LEADERS. PROVEN COLLABORATORS.

Jake Sorofman | Washington, DC

Jake Sorofman | Washington, DC

Jake Sorofman | Washington, DC

Jake is a three-time CMO, including two unicorns. He served as Pendo’s CMO during its hypergrowth phase. At Visier, he led the transformation of the company's brand into one of the most recognized in HR technology. At Gartner, he helped build the CMO research practice from pre-revenue to nine figures, establishing it as a leading resource for marketing executives globally.


Jake is a sought-after voice on B2B marketing strategy, category creation, and the evolving role of the CMO. His writing has appeared in Harvard Business Review, Forbes, Fortune, and Inc. among other publications.


Jake is a lifelong sailor who holds a USCG 50 Ton Captain's License.


Superpower:  Distilling complex ideas into simple, accessible stories.


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"When you start with what's at stake for your buyer you earn the right to their attention."

Jennifer Sikora | Raleigh, NC

Jake Sorofman | Washington, DC

Jake Sorofman | Washington, DC

Jennifer has spent 25+ years as a B2B marketer, both as an in-house marketing leader and fractional CMO. She is currently an advisor for the 24 and Up startup studio. She is also a founding advisor for the messaging success solution Troupe.ai, for whom she hosts the podcast SAID DIFFERENTLY focused on B2B storytelling.


Jennifer has been trained by positioning expert consulting company Firebrick and has executed a number of strategic positioning and messaging workshops for B2B tech clients. She and Jake have already completed several messaging workshops in 2026.


Superpower: Positioning differentiation with defensible value.


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"Storytelling is in my blood. It's what I always come back to: how can we position this better? how can we articulate this better? And by 'better', I mean in a way that attracts, converts, and ultimately sticks. Messages can be interesting but have to get to the win to be of value."

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